Obstructed View is my final year thesis, with the extended title of "Analysing fan interpretation of design for football and whether this should affect the design process." The final designed product takes the form of a fanzine / matchday programme.
Over 10,000 words, the writing explores how changing attitudes towards design within football culture in a more aesthetically aware industry can affect a designers approach. This is assessed over a series of case studies including the crest changes of Everton and Manchester City and the new brand identity of the Premier League. As part of the research a number of industry professionals were interviewed and studies of similar industries were cross referenced.
Submitted for the BA (Hons) Graphic and Media Design course at UAL : London College of Communication.
This project, entitled Acrobat Reader, takes the story Funes The Memorious by Jorge Luis Borges and readapts it into three separate editions; type only, image only, and type and image.
Following the stories protagonist and his peculiar mind, the design explores the notion of time across the three restrictions.
The type only edition turns each page into an exactly one minute long extract, which rotates within its bounding text box like the hand of a minute clock.
The image only edition uses the photographic method of cyanotype prints, exposing negative images, representing each page, using natural sunlight. Each page is progressively one minute more exposed than the last.
The type and image edition combines both styles and invites the reader to interact with the story and time. Each page is a french fold with a perforated edge. Once torn open, the inside of the page is lined with cyanotype chemicals, allowing the viewer to expose the images themselves in sunlight.
The Perfect Doctor
The Perfect Doctor is a response to the RSA's brief entitled "Beyond Borders".
The project is a prospective campaign in support of Britain's foreign doctors working on the NHS. The branding and identity for the campaign was based around a flag to represent each and every nationality saving lives, and highlighting the importance of doctors and the unimportance of their country of birth.
The flag was made up of several doctors crosses connected together in a nod to traditional flag design and recognisable medical iconography. As part of the final outcome, a physical flag was made out of doctors scrubs, the uniforms which also unite them as a force.
Posters for the campaign took the colour scheme from these scrubs, and using tactical copy would garner attention and shock the viewer into action. The final posters were hand screenprinted white opaque ink on G.F. Smith colour plan turquoise 270gsm paper.
During my time at MoreSleep in Berlin, a major project I worked on was issue 7 of Companion Magazine, the on-going collaboration between Freunde von Freunden and 25hours Hotels.
As the summer issue released in May 2016, it was titled The Food Issue and consisted of cross-continental features by our sister company and online magazine, FvF. I worked with one other designer to compile the broadsheet newspaper format, and a team of editors and photographers to fine tune the content. It was a fantastic learning experience working with so many others who are invested in the magazine and its stories. To work on the project from scratch to going along to proof the printing was a fulfilling experience and I'm very proud of the outcome.
Issue 7 was printed in 15,000 copies and distributed through all 25hours hotels and selected retailers. For more details see the release on FvF Companion #7 Launch.
With a strong brand already developed and an incredible set of peers to work amongst and learn from under partner Domenic Lippa, the experience was very rewarding and developed my understanding of the professional environment and working with a curatorial team massively.
The majority of my time was devoted to the editorial design of the souvenir guide, commemorating each country's contribution to the Biennale and then sold on site at Somerset House. I also compiled and art worked most of the signage for the exhibits at Somerset House along with promotional content and merchandise. The design work included tube ads, postcards, t-shirts, tote bags, way-finding, wristbands, invitations, magazine + google ads and much more.
The project concluded with a trip to the opening ceremony where we got to see all our design work in action. It also received positive reviews online throughout the design community.
Dandy Diary is Germany's leading men's fashion blog. Run by charismatic duo Carl and Jakob from Berlin, the blog is renowned for it's loud and experimental features, photography and parties. Whilst I was working for MoreSleep, they approached us to redesign their website to maximise the potential of the blog and it's features.
I took the lead on the project, learning a great deal about web design and the lengthy process that goes with it, starting from moods and wireframes, to the design development stage and finally having it built and communicating with developers.
My role also included designing a new logo for them, which took the form of a gothic black letter typeface - in line with their heritage - which I then developed into a functioning and downloadable bespoke typeface named MoreDandy. See the launch party featuring the new logo here.
The site matched their energy and stand out image with the use of interactive animations, emoji typeface enabling and an adaptable and responsive colour scheme. Features include a colour extractor for each blog post, a random colour changing load more button and category specific appearances for each post.
The end result is an exciting and responsive take on the traditional blog format that supports and enhances Dandy Diary's brand and content. It was a fantastic experience to design something multicultural to be used in a foreign language also.
For this individual project I designed and produced a zine about life in Yorkshire. The project was to give an insight into an interest of your own, and I chose my homeland. The zine is an exercise of editorial design, but was limited within the restriction of only being produced using a black and white photocopier. The full content had to be self produced so a couple of trips for an interview, two rolls of black and white film and personal writing made up the finished piece. To explore the boundaries of being photocopied, it comes in cream colour copier paper with a recycled green cover. The zine was produced just before the 2014 Tour de Yorkshire leg of the Tour de France, which set the tone for the content and the name Eat Pies, a sign photographed for the front cover on the cycle route.
Sir Plus Clothing
Sir Plus clothing is a London based menswear studio which sources surplus fabric, known in the industry as cabbage, and then has it designed and made up into luxury items.
Whilst working at Sir Plus I was appointed head of graphic design and marketing, which was unusual as an intern, but led to some fantastic opportunities. Whilst helping redesign the website, I got to hire developers, direct photoshoots, work with PR companies and influence new garment designs. In line with the nature of the brand, much of this was done on a very small budget and often used recycled or upcycled resources.
I also designed a lookbook, using photos from the aforementioned shoots and printed on entirely recycled paper. This was sent out to lots of publications and resulted in features in GQ, The Telegraph and So It Goes magazine to name a few.
During my first term at university in 2013, one of the first projects we took part in was to celebrate 50 years of London College of Communication on its Elephant and Castle site. This was a great opportunity to learn some history of the establishment I would be studying at for the next 4 years. The brief was to produce a timeline in whatever manner celebrating a 10 year period of your choice. A small group and I selected 1974 - 1983, during which the college was still under its previous moniker of the London College of Print. Our design took advantage of this element, creating a series of 10 screen printed posters, with each layer a different colour and going on top of the last to illustrated the colleges rich and layered history. A significant designer, event or relevant moment in history from each year was represented by a simple icon with the information in a block of text next to it.
Seed Rooftop Gardens
In response to a brief titled “Biomimicry”, this was a group project which explored the biological process of Symbiosis and applied it to the urban environment as a design concept. Seed is a branded series of rooftop gardens aimed to bring together the community through horticultural interaction and to promote the city as a green space. It is a step away from the commercial side of city rooftops. The project was executed through a mapping system, website, app and mock up, with invitations to launch the project in the form of seed packets to entice users to come and plant.